Italian Tango Shoes
Sur was born from the union between the passion for tango and a deep knowledge of the shoemaking industry.
I began dancing tango in 1995, back when there was still nothing going on in Florence, at a dance school in the city center. Alessandra Tedeschi and her partner taught there, themselves taking lessons from Annalisa and Tobias Bert in Bologna. In those years milongas hardly existed, let alone shoes for tango specifically; but with my mother having a footwear firm, founded by my grandfather right after the war, I was making shoes on my own. In the span of five years, tango exploded in Florence. I continued to bring out tango shoes according to my own taste; I made them for myself and for my friends, who asked for them --- given that real and proper tango shoes did not exist in Italy, except for the random Argentine shoe more or less smuggled into the country. Sur launched officially in 2000, with an already comprehensive product line and the characteristic comfortable structure which later models have more or less kept intact.
To create this small artisan business, I entered a competition held by the Region of Tuscany, which awarded my proposal and subsidized the startup. Sur is inspired above all by the SOUTH of the world, by its warm and embracing atmosphere, by its renowned literature, by its nostalgia, and by a historic venue where people dance tango… yet it also hearkens to the literary magazine SUR, founded by the great woman Victoria Ocampo in Argentina, which featured authors of the caliber of Jorge Luis Borges, José Ortega y Gasset, Octavio Paz, Federico García Lorca, Gabriel García Márquez, Pablo Neruda and many more.